For over 40 years since its establishment, New Hope Group has been deeply rooted in the fields of agriculture, rural areas, and farmers, focusing on livelihood industries such as agriculture, animal husbandry, and food. It has invested over 5 billion yuan in the Guangcai Program and donated over 1 billion yuan to society in collaboration with the Yonghao Charity Foundation. Through modes such as agricultural technology training, industrial investment promotion, and social welfare initiatives, it has benefited tens of millions of farmers, helping them increase their income and enriching their lives. Additionally, it has assisted multiple remote, impoverished areas in enhancing their self-sustaining capabilities.
In response to the call of the Party and the state, and to thoroughly implement the rural revitalization strategy and effectively address some issues in rural development, Mr. Liu Yonghao, Chairman of New Hope Group, Ms. Li Wei, and Ms. Liu Chang, Chairman of New Hope Liuhe, initiated the establishment of the "Sichuan Green Leader Charity Foundation" in November 2018. In May 2021, it was officially renamed as the "Sichuan Yonghao Charity Foundation" (abbreviated as "YONGHAO FOUNDATION", English name: YONGHAO FOUNDATION). It is a local non-public fundraising foundation and a 4A-level social organization, with the registration authority and business supervisory unit being the Sichuan Provincial Civil Affairs Department.
Since its establishment, the Yonghao Foundation has been striving to assist in poverty alleviation and rural revitalization, continuously funding and implementing projects such as the "Five-Five Project", "Green Leader New Farmer Training/Village Chief Class", "Soaring Eagle Initiative", "Wishful Futures Program", "Warm Winter Initiative", "Hope With You Program", "Seed of Hope Program", "Hope Love Action", and "Spark of Hope Initiative". It has initially formed a "three-wheel drive" public welfare operation model coordinated by the foundation, empowered by New Hope, and supported by industrial sectors.
May public welfare always remain beautiful
Warm Winter Initiative
Spark of Hope Initiative
Seed of Hope Program
Hope With You Program
Wishful Futures Program
Soaring Eagle Initiative