社会责任

Rural Revitalization

Rural Revitalization

In order to actively respond to the national call and fulfill social responsibilities, New Hope Group and Yonghao Charity Foundation plan to jointly carry out five major projects within five years, namely rural industrial revitalization, employment solution, green collar training, small and micro enterprise assistance, and model demonstration, referred to as the "Five-Five Project". Up to now, the investment in agriculture and related fields has exceeded 45 billion yuan; over 50,000 new jobs have been created, most of which are in the agricultural and animal husbandry industries; over 84,000 new professional farmers have received public welfare training; more than 200,000 small and medium-sized enterprises and farmers have been provided with technical consultation, small and micro loans, supply chain and industrial chain services; and multiple model demonstration projects such as smart pig farms, smart pastures, and the Hengkantou Village complex in Yuyao, Zhejiang have been established.

Model demonstration

Liangshan poverty alleviation model demonstration site breeding farm

Hengkantou Village Complex Project in Yuyao, Zhejiang

Xinjin Rural Revitalization Talent Training Base

Guizhou Shibing Smart Pig Farm Complex

Shandong Joint Talent Training Demonstration Base

Boosting Micro and Small Businesses

New Hope leverages its strengths in agriculture, rural service, and close ties with farmers. Through its subsidiaries in the agricultural and livestock food industry chain, financial technology services, and industrial research institutes, it provides financial services and agricultural technology services to the supply chain, meeting the "short-term, small-scale, frequent, and urgent" needs of rural entrepreneurs. Furthermore, it has established a government-guided industrial fund to integrate social capital and focus on supporting projects in agricultural product processing and distribution, leisure tourism, and rural complexes, creating a demonstrative and driving effect.

New Hope innovates various supply chain finance models based on the agricultural and livestock industry chain. Through a professional team covering 28 provinces and municipalities across the country, it provides financing guarantee services to upstream and downstream customers in the industry chain, solving the problems of difficult and expensive financing for agricultural industry chain customers. In recent years, the company has built a 2.0 supply chain finance service platform, forming an inclusive agricultural industry chain finance model of "data layer + product layer + risk control layer + scenario layer," further improving loan disbursement efficiency and better serving a wide range of agricultural and livestock customers.


Talent Training

At the "Member Channel" of the 2018 National People's Congress and Chinese People's Political Consultative Conference, Member Liu Yonghao first proposed the concept of "green collar", believing that new farmers should be respected by all sectors of society like gold collar workers, white-collar workers, and blue collar workers. In order to cultivate new professional farmers and promote the development of rural talents, New Hope has officially launched the "100000 Green Collar New Farmers Training Program" to carry out public welfare technical farmer training.

The "Green Collar" project has established 9 major bases nationwide, training over 84000 people offline and 13.69 million people online, forming a "5+N" characteristic training system, including a set of standard procedures, two editions of professional textbooks, three types of high-quality courses, four supporting institutions, five sources of teaching staff, and N characteristic demonstration training bases.

On this basis, New Hope continuously innovates talent training models. In 2021, with the support of the China Association for the Promotion of Glorious Undertakings, the National Development Research Institute of Peking University took the lead in launching the first "Village Chief Class" public welfare training for rural revitalization. The plan is to train 100 grassroots cadres every year and improve the work philosophy of rural grassroots managers. The "Village Chief Class" public welfare project integrates advantageous resources and experts from politics, industry, education, research, etc., draws on mature and excellent training experience, and accumulates a mature and advanced training system.

Since its establishment, the "Village Chief Class" has received attention and support from relevant departments such as the Ministry of Agriculture and Rural Affairs, the Central United Front Work Department, and the Guangcai Promotion Association, and has been selected as an excellent case library for the national "Ten Thousand Enterprises Revitalizing Ten Thousand Villages" action. Up to now, the 'Village Chief Class' has been successfully held for four sessions. More than 4000 village chiefs across the country have registered to participate in the selection process, and over 500 students have successfully graduated, affecting over 3000 villages.


A set of standard procedures
Two editions of professional textbooks
Three types of premium courses
Four supporting organizations
Five sources of teaching staff
N characteristic demonstration training bases

SPECIAL

special

In 2022, New Hope Group launched a "Special Action for Grain Conservation," planning to save 1% of grain annually for five consecutive years through advancements in breeding, feed formulation, and scientific farming techniques, accumulating a total grain saving of approximately 1.5 million tons.

In the past two years, member units of the consortium have cumulatively saved nearly 2 million tons of grain, completing the five-year grain conservation target ahead of schedule. Since the launch of the grain conservation action, the group has received 2 National Science and Technology Progress Awards, 16 provincial and ministerial-level science and technology awards, participated in 17 national-level projects, led/participated in the revision and formulation of 34 standards, established 7 new provincial and ministerial-level or higher science and technology platforms, and been granted over 250 patents.


joint venture achievements

Breeding Feed Breeding

Feed ingredient

Successfully cultivated super feed corn Overcoming genotype free maize delivery technology

Pig Farming

Increase the PSY of sows by 2-3 heads and undertake 3 new national breeding projects New multi trait breeding model, prediction accuracy improved by 9% New Key Laboratory of Agriculture and Rural Affairs for Breeding Direction

Poultry Farming

Breeding and promoting multiple new breeds of meat ducks with fast growth and good traits Won the second prize of National Science and Technology Progress Award in 2023

Biotechnology

  • new technology:

    Reduced use of corn and soybean meal as substitutes, and new technologies for efficient utilization of energy and protein in feeds, etc.
  • new product:

    Grain-saving low-protein enzyme series, straw-based biological feed, and minor amino acids, etc

  • New platform:

    One key laboratory of the Ministry of Agriculture and Rural Affairs and one key laboratory of Sichuan Province
  • New application:

    The annual promotion volume of fermented feed has exceeded 4.5 million tons

  • New achievements:

    Added 2 national projects and 14 provincial science and technology awards

Digital Technology

  • Database:

    The world's first dynamic database for meat ducks has been established and launched

  • Recipe system:

    The number of formula models in the Hongtong system has reached over 300

  • New platform:

    The three major platforms, namely near-infrared, in vitro biomimicry, and quality early warning, have been established and are in operation. They are interconnected with the Hongtong formula system to create a new big data application analysis platform for feed enzymes

Pig vaccine injection robot

Intelligent material tower weighing device based on AI algorithm

Intelligent B-mode ultrasound + AI image recognition

Intelligent breeding and selection system

0.081076s