In order to actively respond to the national call and fulfill social responsibilities, New Hope Group and Yonghao Charity Foundation plan to jointly carry out five major projects within five years, namely rural industrial revitalization, employment solution, green collar training, small and micro enterprise assistance, and model demonstration, referred to as the "Five-Five Project". Up to now, the investment in agriculture and related fields has exceeded 45 billion yuan; over 50,000 new jobs have been created, most of which are in the agricultural and animal husbandry industries; over 84,000 new professional farmers have received public welfare training; more than 200,000 small and medium-sized enterprises and farmers have been provided with technical consultation, small and micro loans, supply chain and industrial chain services; and multiple model demonstration projects such as smart pig farms, smart pastures, and the Hengkantou Village complex in Yuyao, Zhejiang have been established.
New Hope Liuhe Smart Pig Farm
New Hope Dairy Smart Ranch
New Hope's "Chuanwazi" Smart Factory
Hengkantou Village Complex in Yuyao, Zhejiang
New Hope leverages its strengths in taking root in agriculture, serving rural areas, and being close to farmers. Relying on its agricultural and pastoral food industry chain, financial technology services, industrial research institutes, and other entities, it provides supply chain financial services, agricultural technology services, and other services to meet the "short-term, small-scale, frequent, and urgent" financial needs of rural entrepreneurs. In addition, it has established a government-guided industrial fund to integrate social capital and focus on supporting projects such as agricultural product processing and circulation, leisure tourism, and rural complexes. By starting from specific points and expanding to the whole area, it forms a demonstration and driving effect. In this way, it helps farmers and small and medium-sized enterprises grow, and assists farmers in developing modern agriculture and increasing their income.
To address the financing challenges faced by customers in the agricultural industry chain, New Hope Liuhe's affiliated Puhui Agricultural and Animal Husbandry Financing Guarantee Company has established a 2.0 agricultural industry chain financial service platform, forming a Puhui "agricultural industry chain finance" model consisting of "data layer + risk control layer + product layer + scenario layer". Puhui Agricultural and Animal Husbandry Financing Guarantee has successively launched more than 30 financial service schemes for characteristic industry guarantee loans, serving a total of 202,500 agricultural business entities and securing financing of 66.5 billion yuan, effectively supporting agriculture and small businesses, benefiting and assisting farmers.
At the "Member Channel" of the 2018 National People's Congress and Chinese People's Political Consultative Conference, Member Liu Yonghao first proposed the concept of "green collar", believing that new farmers should be respected by all sectors of society like gold collar workers, white-collar workers, and blue collar workers. In order to cultivate new professional farmers and promote the development of rural talents, New Hope has officially launched the "100000 Green Collar New Farmers Training Program" to carry out public welfare technical farmer training.
The "Green Collar" project has established 9 major bases nationwide, training over 84000 people offline and 13.69 million people online, forming a "5+N" characteristic training system, including a set of standard procedures, two editions of professional textbooks, three types of high-quality courses, four supporting institutions, five sources of teaching staff, and N characteristic demonstration training bases.
On this basis, New Hope continuously innovates talent training models. In 2021, with the support of the China Association for the Promotion of Glorious Undertakings, the National Development Research Institute of Peking University took the lead in launching the first "Village Chief Class" public welfare training for rural revitalization. The plan is to train 100 grassroots cadres every year and improve the work philosophy of rural grassroots managers. The "Village Chief Class" public welfare project integrates advantageous resources and experts from politics, industry, education, research, etc., draws on mature and excellent training experience, and accumulates a mature and advanced training system.
Since its establishment, the "Village Chief Class" has received attention and support from relevant departments such as the Ministry of Agriculture and Rural Affairs, the Central United Front Work Department, and the Guangcai Promotion Association, and has been selected as an excellent case library for the national "Ten Thousand Enterprises Revitalizing Ten Thousand Villages" action. Up to now, the 'Village Chief Class' has been successfully held for four sessions. More than 3000 village chiefs across the country have registered to participate in the selection process, and over 400 students have successfully graduated, affecting over 3000 villages.
For over 40 years since its establishment, New Hope Group has always been rooted in the "three rural" fields, focusing on livelihood industries such as agriculture, animal husbandry, and food. It has invested over 5 billion yuan in the Guangcai Program and donated over 1 billion yuan to society in collaboration with the Yonghao Charity Foundation. Through models such as agricultural technology training, industrial investment promotion, and social welfare initiatives, it has benefited tens of millions of farmers in increasing their income and helped multiple remote and impoverished areas improve their self-sustaining capabilities.
Successfully cultivated super feed corn Overcoming genotype free maize delivery technology
Increase the PSY of sows by 2-3 heads and undertake 2 new national breeding projects New multi trait breeding model, prediction accuracy improved by 9% New Key Laboratory of Agriculture and Rural Affairs for Breeding Direction
Breeding and promoting multiple new breeds of meat ducks with fast growth and good traits Won the second prize of National Science and Technology Progress Award in 2023
new technology:
Corn and soybean meal reduction substitution, etc
new product:
Grain-saving low-protein enzyme series, straw-based biological feed, and minor amino acids, etc
New platform:
The only national technology innovation center in the feed industry, with two key laboratories under the Ministry of Agriculture and Rural Affairs
New application:
The annual promotion volume of fermented feed has exceeded 4 million tons
New achievements:
Added 2 national projects and 11 provincial science and technology awards
Database:
The world's first dynamic database for meat ducks has been established and launched
Recipe system:
The number of formula models in the Hongtong system has reached over 300
New platform:
The three major platforms, namely near-infrared, in vitro biomimicry, and quality early warning, have been established and are in operation. They are interconnected with the Hongtong formula system to create a new big data application analysis platform for feed enzymes
Pig vaccine injection robot
Intelligent material tower weighing device based on AI algorithm
Intelligent B-mode ultrasound + AI image recognition
Intelligent breeding and selection system