From AI-driven efficiency improvements to increased income for farmers, New Hope Liuhe is seizing new opportunities in the era of smart pig farming.

AI Empowerment: Addressing Industry Pain Points, Moving From "Raising Good Pigs" to "Raising Tasty Pigs"

With "Deepening the Dual Core Values of Feed and Animal Husbandry" as its core theme, New Hope Liuhe comprehensively and multi-facetedly showcased its fruitful achievements in intelligent animal husbandry over the past two years at this exhibition.

New Hope's Intelligent Weighing Equipment Attracted Inquiries from Exhibitors

New Hope Liuhe's independently developed "AIoT-Based NH Channel Inventory and Weighting System Solution" has been selected as one of the "2025 National Outstanding Digital Livestock Industry Case Studies." New Hope's R&D personnel explained that this solution, known as "AI Inventory and Weighting," cleverly leverages artificial intelligence and IoT technologies to enable contactless, automated inventory and weighting of live pigs as they pass through the aisle. This innovative approach specifically addresses traditional difficulties and pain points in animal husbandry management, improves the efficiency of pig sales and nutritional management, and opens up a new and efficient path for intelligent management.

The "Live Pig Intramuscular Fat Content Detection System" focuses on how to use AI technology to "raise delicious pigs." Through independently developed live intramuscular fat measurement software, intelligent backfat and eye muscle measurement software, and portable weight estimation software, we have not only achieved intelligent and automated pig breeding measurement, replacing domestically produced measurement software, but also significantly increased the accuracy, speed, and scale of phenotypic data measurement while improving animal welfare. On this basis, we are continuously optimizing the quality and characteristics of pigs, actively responding to the increasingly diverse and personalized needs of consumers.

In addition, New Hope Liuhe also showcased its major R&D achievement, "Application of Whole-Genome Early Breeding Technology," at the exhibition. Its independently developed "Core Hope" pig 10K low-density liquid phase array improves pig breeding accuracy by 20%-30% without compromising genetic progress, and significantly reduces sequencing costs compared to 50K and 80K arrays. Just as New Hope Liuhe summarizes its pig industry development strategy as "first raising pigs well, then raising good pigs," in simple terms, the strategy involves leveraging digital technology to improve disease prevention and control and herd health management, ensuring pigs are kept alive and well. Furthermore, through scientific breeding, closely aligned with consumer needs, high-quality breeds are cultivated, providing the market with differentiated and personalized products.

New Hope's independently developed "pig chip" and AI breeding system research have attracted attention.

"AI breeding aims to help researchers discover more functional gene loci. Focusing on the breeding goals of high fertility, grain conservation, rapid growth, and high quality, and in line with the needs of all links in the pig industry chain, we utilize independently developed genomic breeding algorithms to cultivate distinctive, specialized strains," said Dr. Yan Xue, General Manager of New Hope Liuhe's Technology Management Center.

 New Hope Liuhe's "Qianxihe" Fresh Meat

In the future, New Hope Liuhe's diverse hybrid product lines will achieve stable production in diverse market regions, further improving commercial pig production efficiency and pork quality, reducing costs across the entire supply chain, and fully meeting the differentiated needs of the market and consumers, effectively driving the pig industry towards efficient and high-quality development.

Products at the New Hope Liuhe Feed Booth

Among the full range of feed products on display, the "Hope Core" core feed product was particularly eye-catching. This product strictly adheres to the M-NRC (Micronutrient Requirement Standard) and cleverly integrates two core ingredients, multi-vitamins and multi-minerals, to provide farmers with a comprehensive, systematic nutritional solution tailored to their specific needs. This not only provides a powerful impetus for improving farming efficiency but also promotes the vigorous development of green and healthy farming models, ensuring the healthy growth of livestock and poultry from the source and laying a solid material foundation for the efficient operation of smart farming.

Model Innovation: Breaking Down Traditional Barriers to Help the Industry Reduce Costs and Increase Efficiency

At the exhibition, the "Jubaozhu" online pig trading platform also attracted considerable attention. Daily pig source information, including details such as quantity, weight, breed, pig videos, and delivery locations, is promptly pushed to the platform, making it transparent and open to all partners, ensuring fair and equitable transactions. Interested customers can freely bid online, and sales contracts have been transitioned from the traditional offline model to an online one, making the process and service faster and more efficient.

According to reports, the platform has a large user base in 24 provinces across China, and last year, online revenue from pig sales accounted for over 80%. Compared to traditional pig brokerage models, the platform offers significant advantages in efficiency and transparency, allowing online auctions for genuine fattened pigs, retired pigs, and high-quality piglets.

  Exhibitors' Records: "Jubao Pig" Platform and Pig Sales Contact Information

In pig farming, New Hope Liuhe integrates IoT data, including feed silo management, immunization management, and on-farm smart feeding, as well as production and sales data, into its "Pig Planning Operation Platform" through internal company platforms such as "Smart Pig Farming," "Cloud Free Range Farming," and "Jubao Pig." Data on pig numbers, feed intake, growth, and sales costs is generated in real time and easily accessible, facilitating nutritional management and precise cost control. In the sales process, the "Jubaozhu" platform's online auction model helps foster farmers improve breeding efficiency, reduce costs, accurately grasp market prices, and dynamically manage sales targets. Last year, the online auction for piglets alone attracted 700 customers.

Industry Leadership: Driving Partner Transformation, Generating 3 Billion Yuan in Revenue for Farmers Last Year

While leveraging digital tools to improve its own breeding and management efficiency, New Hope Liuhe is actively playing a leading role in driving digital transformation for its industry chain partners. Currently, technologies such as smart inventory, silo weight estimation, and needle-free injection are widely used in over 60% of foster farmers' farms. By 2024, New Hope Liuhe will partner with over 3,400 foster farmers, marketing 8.99 million pigs through the "company + farmer" model and generating 3 billion Yuan in revenue for farmers.

Overseas exhibitors focused on New Hope Liuhe's premix products.

In its feed business, particularly its premix segment, New Hope Liuhe has established more direct and close connections with customers through mainstream domestic e-commerce platforms. This has resulted in a "platform e-commerce + livestreaming e-commerce" operational structure and a "factory-to-farmer (F2C)" business model, providing comprehensive services to small and medium-sized individual farmers. To address farmers' weaknesses in breeding techniques, cost management, and information access, the company held 33 breeding lectures and 156 product livestreams in 2024. Through professional training and livestream guidance, these events effectively improved farmers' management and disease prevention capabilities, helping small and medium-sized farmers reduce intermediary costs by 10%-15%. That same year, online sales accounted for 9% of the premix division's export business, making it a leading merchant on mainstream domestic e-commerce platforms. The company has partnered with 6,640 farmers and served approximately 700,000 pigs annually.

Through a series of innovative applications of AI technologies and in-depth changes in industrial models, New Hope Liuhe has successfully broken through the pain points of the pig farming industry in many aspects such as breeding management, disease prevention and control, meat quality improvement, and sales models. It has provided valuable experience and demonstration samples for the industry's digital transformation and sustainable development, and is leading the pig farming industry to stride forward in the direction of efficiency, greenness, and intelligence.