One of the most dynamic and innovative enterprises in China, our company specializes in low-temperature dairy products. Based in the southwest, we have made deep layouts in the markets of east, central, north, and northwest China, building a city-based dairy enterprise fleet with "fresh strategy" as its core value. We provide users with high-quality and nutritious dairy products, personalized and diversified consumption experiences, advocate a fresh and active lifestyle, and are committed to becoming the "choice of the fresh generation".

In 2019, New Dairy Industry officially listed on the Shenzhen Stock Exchange (stock code: 002946). By the end of 2024, the company had a total of 50 holding subsidiaries, 15 major dairy brands, 16 dairy processing factories, and 12 self-owned ranches. In 2022, New Dairy Industry achieved a revenue of RMB 10.006 billion, officially entering the "billion-yuan dairy enterprise club".

50

Subsidiary Companies

15

Dairy Brands

16

Dairy Processing Plants

12

Owned Farms

Business Layout

Business Layout

Brand Architecture

Brand Architecture
‌Dairy Subs ‌NationPro ‌FR Brands Ethnic Char Brand

Supply Chain

At a critical period of transformation and upgrading, improving quality and efficiency in China's dairy industry, the National Dairy Science and Technology Innovation Alliance has launched the "High Quality Milk Project" to promote the transformation and upgrading of the national dairy industry. New Hope Dairy is the first enterprise in China to pass the inspection of high-quality milk projects, and has the largest number and widest range of companies that have passed the inspection.

Premium Pastures

The self-built ecological ranch, certified by GAP, is located within a "fresh radius" of 150 kilometers from the city.

Premium Milk

Imported high-quality Holstein and Jersey cows from Australia, New Zealand, and Uruguay.

Premium Milk Sources

The indicators of milk source, such as protein, fat, and total bacterial count, are all superior to the EU standards.

Advanced Processing

The domestically leading 72°C15s low-temperature pasteurization process; and relying on membrane separation technology, it achieves the subdivision of milk components, further enhancing the content of active substances in high-quality milk.

Stringent Standards

Professional logistics and distribution system, digitalization of cold chain logistics.

QUALITY PRINCIPLES

QUALITY PRINCIPLES
Ensuring food safety is the legal responsibility and bottom-line requirement of food production enterprises. New Hope Dairy regards food safety as the top priority of management and strictly adheres to the principle of "three concessions, four strictnesses, and five realities" in quality control

Three Concessions

When cost and quality conflict, cost should give way to quality. When there is a contradiction between the current institutional processes and quality, adjust the institutional processes to compromise for quality. When the development of a business cannot be balanced with quality control, the development speed should be controlled to compromise on quality.

3

Four Strictures

The most rigorous standards, the strictest supervision, the harshest penalties, and the most serious accountability.

4

Five Substances

The quality management objectives should be specific and practical, the quality process management should be solid, and when problems arise, the essence and root causes of the problems should be investigated thoroughly. Responsibilities and responsible individuals should be clearly defined, and rewards and punishments should be timely implemented.

5

FreshLive Source

FreshLive Source

A digital "food safety management" platform. It achieves visibility and transparency of the industry chain, as well as product traceability, providing peace of mind for consumers, businesses, and regulators.

  • Traceable Origin
  • Controlled Safety
  • Assured Trust
  • Managed Risks
New Hope Dairy
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