May Fourth Youth Day | New Hope Group’s Sixth Corporate Culture Festival is launched!

This year, we will also be hosting a brand-new cultural festival, themed "Innovation is New Hope." Hosted by the Group's Youth League Committee and Trade Union, starting on May 4th, Youth Day, over two months, a series of "Five New Games"-style "competitions" will be held online and offline, creating a rich and diverse corporate cultural experience.

About the "Five New Games" & "Five Competitions"!

Young People's "Relay Race" - "Three-Image Culture" Blooming Month | Co-creation Unit: All Employees

Date: May

Location: Workplace + Online

Format: All-Employee Interaction (with surprises)

Content: A series of employee care activities themed "Like the Army," "Like School," and "Like Family," including executive visits, cultural exchanges, and online raffles.

New Technology "Rally" - "Embrace AI" Digital Application Competition | Co-creators: Group and each division's Board Office, Digital Science

Date: From the second week of May to July

Location: Online

Event Format: Case Study Competition with Prizes

Event Details: Through training, auditions, preliminary rounds, coaching, and finals, a group of digital application cases showcasing business innovation, management innovation, operational innovation, technological innovation, and AI innovation will be selected from all employees. These cases will serve as benchmarks for rewards, promotion, and sharing.

New Track "Competitive Competition" - "I Shoot a Blockbuster for the Product" | Co-creators: Group and each division's Brand and Marketing Department

Date: From the third week of May to July

Location: Online

Event Format: Short Video Competition with Prizes

Event Details: Employees are encouraged to shoot creative short videos featuring New Hope products. Use the hashtag #InnovationIsNewHope and post them on platforms such as Feishu Hope Circle, WeChat Moments, Douyin, and Xiaohongshu. Submit a link or screenshot of the video to the competition system for a chance to win a prize.

New Mechanism "Vitality Competition" - "Hope Encyclopedia" Q&A | Co-creators: Group and Human Resources and Administration Departments of each division

Date: Starting from the fourth week of May through July

Location: Online

Event Format: Knowledge Point Collection with Prizes

Event Content: All employees are encouraged to submit "corporate knowledge such as work processes, production safety, and product standards" as reference for frontline operation guides, and "corporate knowledge such as HR, administration, and financial systems" as reference for functional operation guides. All employees are also encouraged to submit questions about the guides for a chance to win a prize. Ultimately, the results will be consolidated into the Feishu Knowledge Base as "Industry Resource Encyclopedia" and "Management Resource Encyclopedia."

New Responsibility "Gathering Strength" Competition - Employee Health "Refueling Station"

｜Co-founder: Yonghao Foundation

Date: Starting from the fifth week of May through July

Location: Online

Event Type: Caring for Employees' Work Methods - Prize Collection

Event Details: ① Caring for Employees' Physical Health: Launching the "Hope Cup" Walk Together campaign, encouraging all employees to upload their step counts on WeChat for a chance to win a prize. The accumulated steps will be donated to the Group's designated public welfare projects; ② Caring for Employees' Mental Health: Encourage all employees to share their work methods (methods, activities, books, systems, etc.) for efficiency and stress reduction via the collection system. These methods may be entered into a prize draw, including but not limited to pictures, text, and videos.

New Hope Group's 6th Corporate Culture Festival is about to begin!

Looking forward to the "Five New Sports Meet"!

Everyone is welcome to participate!